Overland Expo MTN WEST 2024 Recap
Posted by Jocelyn Zidar on Sep 3rd 2024
The 2024 Overland Expo MTN WEST in Loveland, Colorado, was another unforgettable event filled with adventure, innovation, and a strong sense of community. With over 18,000 attendees, this year's expo MTN WEST brought together overlanding enthusiasts from all corners of the globe for a weekend of hands-on workshops, presentations, and an impressive array of products and gear.
Weather, Networking, and Adventure
Despite a few afternoon storms and some wind, the weather was generally hot and sunny, providing the perfect backdrop for the event. The brief storms quickly passed, allowing attendees to continue exploring and connecting with vendors.
Our Sales Manager, Mike, had been on the road visiting OEM partners in the Colorado area for a few weeks leading up to the show. He was joined by Jocelyn at the expo, where the Tern Overland work truck was proudly displayed in the AT Overland booth, right next to Juniper Overland & Equipt. The show was a great success for Tern Overland, with over 25 of our OEM partners exhibiting at the event.
As the sun set each day, the fun continued with happy hours, booth parties, and the Foundation Raffle, which raised over $11,000 for the Overland Expo Foundation.
Event Highlights and Attendance
This year, Overland Expo MTN WEST saw 339 registered exhibitors, 89 presenters, trainers, and VIPs, 69 journalists, and 22 staff members, all contributing to create a smooth and memorable weekend. The event featured 258 classes, seminars, demos, activities, slideshows, and films, totaling over 306 hours of instruction. Attendees traveled from across the U.S., with representation from many states, including Colorado, Texas, California, Wyoming, New Mexico, Arizona, Kansas, and Florida. The international presence was strong as well, with visitors from Canada, China, Mexico, Japan, South Korea, Australia, Great Britain, South Africa, Poland, Austria, and the Netherlands.
Educational Opportunities and New Product Debuts
Overland Expo MTN WEST offered something for everyone, regardless of their experience level. The education sessions covered a wide range of topics, from navigating complicated border crossings to basic vehicle maintenance, ensuring that everyone could expand their mental tool kit.
Notable product debuts:
- Outpost Camper showcased their Outpost 6.5 production model, featuring our Arctic Tern Product line
- Rhino Rack showcased their new roof rack systems for the recently updated Toyota Land Cruiser and 4Runner
- Pakmule introduced their innovative anti-wobble hitch stabilizer
- TAXA unveiled their new lineup of X trailers, featuring structural and suspension upgrades designed to enhance backcountry capability.
- First-time exhibitors, Roamin Home, brought their USA-made canvas tents complete with wood-burning stoves, perfect for winter basecamping.
- Tufport exhibited their incredibly lightweight Overlander slide-in camper
- Tmat’s cargo management system was a crowd favorite, offering a practical solution for organizing gear in trucks, SUVs, and vans.
- A Race Against Blindness announced the winner of their Tundra Overland build giveaway and announced their next big prize, a Ford Raptor build.
Looking Ahead
After the show, Jocelyn and Mike took the company truck over the iconic Engineer Pass. They secured a spot for the Tern Overland sticker at the summit, marking another milestone in Tern's 2024 event season adventure. Along the way back, they worked on creating some fun content to share with the community, capturing the breathtaking scenery and the spirit of overlanding. The 2024 Overland Expo MTN WEST was a phenomenal event, showcasing the best of the overlanding community. As we look forward to future adventures, we are grateful for the continued support and enthusiasm from our OEM partners and customers. We can't wait to see what the next event has in store!