SEMA Recap 2024

The 2024 SEMA Show lit up the Las Vegas Convention Center with a dazzling showcase of cutting-edge automotive innovation, featuring over 2,400 manufacturers and brands, alongside some of the biggest names in the industry. From luxury upgrades to rugged off-road builds, this year’s event cemented SEMA's reputation as the ultimate hub for creativity and collaboration in the automotive world.

OEM Highlights: Innovation at the Forefront

The show was a playground for OEMs to debut their most ambitious ideas. Ford’s Ford Custom Garage stole the spotlight with customizable packages for the Bronco and F-150, offering enthusiasts a new way to personalize their vehicles. Honda Racing Corporation (HRC) made waves with its announcement of a high-performance parts division, promising to bring race-inspired components to the retail market.

Kia unveiled electrified off-road concepts like the EV9 ADVNTR SUV and PV5 WKNDR van, combining sustainability with adventure-ready design. Meanwhile, Toyota impressed with its 4Runner TRD Surf and CALTY Land Cruiser ROX, blending retro-inspired aesthetics with modern functionality. Mopar and Nissan added their own flair, showcasing everything from a Plymouth GTX Electromod to the Frontier TARMAC, a street-ready tribute to muscle trucks of the past.

A Celebration of Customization

The SEMA Show floor was packed with innovations that spanned all facets of automotive customization. From sustainable builds to electrified propulsion systems, attendees explored concepts that pushed the boundaries of design and technology. Notable builds like +equipped with five outdoor screens, and the Nissan Z Legend, a nod to Z car history, emphasized the event’s blend of practicality and imagination.

Community and Collaboration

SEMA 2024 wasn’t just about the vehicles—it was about the people behind them. Automakers, aftermarket brands, and enthusiasts came together to celebrate a shared passion for pushing the limits of what’s possible. The event highlighted the importance of community in driving innovation, with builders and brands inspiring each other to think outside the box.

The Overland Experience section was located outdoors near the burn-out pit. Tern Overland OEM partners such as Rossmonster, Supertramp & Enduro Campers displayed all week in the Overland Experience section. 

What’s Next?

As the automotive world continues to evolve, the ideas showcased at SEMA 2024 set the stage for what’s to come. From electrification and sustainability to personalized luxury and off-road adventure, this year’s event offered a glimpse into the future of transportation.

SEMA 2024 once again proved why it’s the premier stage for innovation, leaving attendees eager to see how these groundbreaking concepts will shape the industry in the years to come.